Business Details
- Established in 2016
- Premium Lifestyle Brand
- eCommerce & Roadshow business model
- Staff of 1-5 full-time (small business)
Introduction
Wren & Ivy is a lifestyle brand focused towards outdoor life, hunting, and fishing. The Wren & Ivy product line features high end leather goods with a lifetime guarantee on all of their craftsmanship. Built to “Leave a legacy” the brand developed for Wren & Ivy by TGA has been one that will withstand the test of time. TGA has helped Wren & Ivy on numerous fronts ranging from web, print and social to brand identity, awareness and marketing. Our team developed an ecommerce web experience easily capable of scaling with the explosive growth experienced thus far into their launch.
Services
- Branding & Print Production: Postcard Mailer, Brand Identity (logo, color scheme, styling guidelines), Decal sticker and Booth Display.
- Website Development: Fully custom mobile responsive ecommerce website. Ongoing maintenance.
- Email marketing – a combination of both automated email campaigns such as abandoned cart reminders & welcome emails, as well as standalone campaigns.
- Paid digital advertising through Facebook, Instagram, and Google.
Results
Social Media: Starting from zero, TGA has grown the Wren & Ivy Facebook following to over 5,000 followers through quality lifestyle photo sharing, contests and focused content distribution. TGA has grown the Instagram following to over 6,500 followers.
