Strategy

Every Google Shopping campaign relies on a product feed that runs through Google Merchant Center before AdWords can show any ads. A properly formatted and optimized product feed is integral to the long term success of your campaigns. We'll take over the management and optimization of your product feed, plugging your feed into third party partners of ours who specialize exclusively in optimizing product feeds of any size and complexity.

Adwords gives a lot of data around a performing campaign. However the full scope is incomplete without a more in depth understanding on how your website is actually interacting with it's visitors. That's why we have a team of professionals thoroughly optimize a platform of tracking around all of your campaigns. We can then use this data to optimize and enhance our reporting of your Shopping campaigns. This also allows us to implement highly specific remarketing audiences.

Without conversion tracking setup properly, every optimization would be simply a best guess. With complicated checkout systems, e-commerce conversion tracking can get tricky. We have extensive experience working with custom sites and popular checkout integrations alike, as well as ecommerce stores with longer sales cycles. Whatever you sell, there's a way to track revenue back to each ad click ... and we won't launch a single ad campaign before we know that we're tracking revenue accurately