What We Do
Once our technical SEO team has ensured that search engines can access your content, we analyze your audience and the search landscape to understand what it will take for your site to show up at the top of the search results. Understanding where there are opportunities to generate visibility is fundamental to the success of any SEO campaign.
Armed with this knowledge, we’ll work with our content team to ensure that your content is speaking to your audience using language they’d understand. Promoting your content in places where your audience spends time online is the final step toward visibility.
Before we can even start structuring your campaigns, we need to understand your business. We'll take the time to research your industry, understand your competitive landscape and develop an understanding of your product catalog. We'll focus on learning which of your products generate the highest margins, what your break even return on ad spend is, and which products and product categories are most important for you to promote.
Every Google Shopping campaign relies on a product feed that runs through Google Merchant Center before AdWords can show any ads. A properly formatted and optimized product feed is integral to the long term success of your campaigns. We'll take over the management and optimization of your product feed, plugging your feed into third party partners of ours who specialize exclusively in optimizing product feeds of any size and complexity.
Adwords gives a lot of data around a performing campaign. However the full scope is incomplete without a more in depth understanding on how your website is actually interacting with it's visitors. That's why we have a team of professionals thoroughly optimize a platform of tracking around all of your campaigns. We can then use this data to optimize and enhance our reporting of your Shopping campaigns. This also allows us to implement highly specific remarketing audiences.
Without conversion tracking setup properly, every optimization would be simply a best guess. With complicated checkout systems, e-commerce conversion tracking can get tricky. We have extensive experience working with custom sites and popular checkout integrations alike, as well as ecommerce stores with longer sales cycles. Whatever you sell, there's a way to track revenue back to each ad click ... and we won't launch a single ad campaign before we know that we're tracking revenue accurately
Full In House Team
Our 100% in-house team of Google Ads management / PPC experts bring over 150 years of combined experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.