What We Do
Remarketing campaign management is entirely focused on precisely segmented audience segments.
We determine the highest value segments of users who have been to your site, and which people are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page.
Then we go about designing the ads, bidding on our audiences and optimizing your campaigns over time.
The entire concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.
Some people are simply not interested in what you sell, but some visitors are closer to buying than others, and they'd be more likely to convert if they came back to your site shortly after their last visit.
Our first step is to look at all your previous traffic and their patterns in order to identify the segments that we want to target more aggressively.
Segmentation is at the center of a successful remarketing campaign. Using Google Analytics and Google AdWords, we segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.
With advanced segmentations , we have the ability of showing the right ad to the people most likely to buy what you offer. And of course, audience segmentation is something we test and optimize over time.
Without creatively designed ads, your remarketing campaigns won't get far. Our in-house team of graphic designers will get to work designing ad creatives from scratch, in all the popular resolutions.
For e-commerce businesses we'll also run dynamic remarketing ads that show users the specific products they were looking at and the products they may have in their shopping carts.
After audience segmentation and creative design, it's time to build your campaign structure inside Google Ads.
Structuring your campaigns in an organized way is important in order to be able to view the data in a way that will lead to accurate return on ad spend (ROAS) optimizations.
Full In House Team
Our 100% in-house team of Google Ads management / PPC experts bring hundreds of thousands of dollars of paid campaign and decades of web design experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.