What We Do
Our Google Shopping campaign optimization service focuses on improving the ROI of your shopping campaigns by using intelligent item ID bidding and thoughtful data analysis.
Formerly known as Google Product Listing Ads (PLA’s), the Google Shopping campaigns are the best way to expose your physical and digital products to customers who are actively searching for them. Google Shopping ads are the most effective and profitable form of ecommerce advertising, with clicks on Google Shopping ads increasing 170% year over year.
Before we structure your campaigns, we look to understand your business. We'll take the time to research your industry, your competitors and find an understanding of your product catalog. We'll focus on learning which of your products generate the highest returns, what your break even return on ad spend (ROAS) is, and which products are important for you to promote.
Every shopping campaign uses a product feed that runs through Google Merchant Center before we can show any ads. A properly optimized feed is crucial to the success of your campaigns. We'll handle the management and optimization of your feed, plugging it into third party partners of ours who specialize exclusively in optimizing product feeds of any size and complexity.
Adwords gives a lot of data around a performing campaign. However the full scope is incomplete without a more in depth understanding on how your website is actually interacting with it's visitors. That's why we have a team of professionals thoroughly optimize a platform of tracking around all of your campaigns. We can then use this data to optimize and enhance our reporting of your Shopping campaigns. This also allows us to implement highly specific remarketing audiences.
Without conversion tracking, every change and addition would be a best guess. With different checkout systems, e-commerce conversion tracking can get complicated. We have extensive experience working with custom sites and popular checkout integrations alike. Whatever you sell, there's always a way to track revenue back to each ad click ... and we won't launch a single ad campaign before we know that we're tracking revenue accurately
Full In House Team
Our 100% in-house team of Google Ads management / PPC experts bring hundreds of thousands of dollars of paid campaign and decades of web design experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, there’s nothing that replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.